ZARFUL × DERIV — MOROCCO

Campaign Command Center

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ZARFUL × DERIV — MOROCCO

Campaign Command Center

Doors open — Casablanca · Aug 29 · 11:00

–days

–hrs

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loading… last updated: — → Landing page –viewer

Could not load live stats. The dashboard needs the backend deployed and reachable.

Open your Apps Script project → replace the whole file with zarful-registration-backend-v6.gs
Deploy → Manage deployments → pencil icon → Version: New version → Deploy (the URL stays the same)
Sign in again below

Analytics panels are locked. You're on an older backend version. To unlock the funnel, GA4, Meta Ads, campaign and survey panels: paste zarful-registration-backend-v6.gs into Apps Script → Manage deployments → pencil → New version → Deploy. Everything below it keeps working meanwhile.

Seats reserved

– / 250

0%hard cap 250 · stretch 300

Registered today

–

new rows since midnight (Casablanca)

Waitlist

–

beyond the 250-seat cap

Deep-survey replies

–

– matched to registrations

acquisition

Funnel — landing → registration → verified → survey

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Landing sessions (GA4)

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Registrations (total)

–

Seats reserved

–

Verified email

–

Survey replies

–

Check-in (event day)

–

Confirmed (calls)

–

Can't attend

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Wrong number · in cleanup

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No answer

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Canceled · no reply in 24h

–

Free seats (can't attend + canceled)

–

Top row: acquisition. Bottom row: Nizar's call validation, live from the calling sheet. Landing sessions come from the daily GA4 feed; the rest is live from the registration Sheet.

Registrations — daily trend

Data quality

Verified email

–

Duplicates

–

Survey rate

–

Verified = signed up with the Google button (email confirmed by Google). Duplicates are auto-blocked at registration (email/phone match — the visitor gets their existing ticket ID back) and never count against seats.

email analytics

Email performance

Ticket + survey emails sent–

Opened (any)

–

Opened ticket

–

Opened survey

–

Open rate–

Survey respond rate–

Opens are tracked by a 1×1 pixel and are approximate — Gmail pre-fetches images, so treat this as a lower bound of real human opens.

campaign BI

Registration vs campaign — performance

No campaign data yet.

Campaign	Regs	Verified	Survey	Deriv users	Score
No campaign data yet — registrations carry utm_campaign once ads are live.

Score = regs + 0.5×verified + 1.5×survey — rewards campaigns that bring engaged people, not just volume.

smart insights

Auto-generated BI — read this first

Waiting for data — insights generate automatically from registrations, emails, campaigns and the metrics feed.

Rule-based insights computed from live data (never invented). For free-form questions — "which campaign should I scale?" — use the Kimi command box below.

feed: pending

Google Analytics 4 — landing page

Sessions (feed period)–

Users–

Pageviews–

Avg. session duration–

Top traffic sources

No GA4 feed yet — starts with the first daily report after go-live.

feed: pending

Meta Ads — account act_4178684889039725

Spend (feed period)–

Reach–

CTR (avg)–

Cost per registration (avg)–

Meta-reported registrations–

Pulled nightly by the backend (20:35, no ops PC). Meta-reported registrations may exceed Sheet rows — Meta counts view-through and duplicate form fills; the Sheet is the source of truth for seats.

meta report

Account breakdown — last 14 days

Reach–

Impressions–

Frequency–

Amount spent–

Clicks (all)–

Link clicks–

CPC (per link click)–

CPM–

CTR–

Landing page views–

LPV rate per link click–

Leads (Meta-reported)–

CAC — cost per lead–

ROAS is not applicable — this is a free educational event, not a revenue funnel. The efficiency metrics that matter here are CAC above and cost per confirmed attendee (once check-ins exist).

audience

Who the ads reached — age & gender

By age

Arrives with tonight's 20:36 pull.

By gender

–

Age × gender

–

Registrations by source (utm_source)

No data yet.

Registrations by trading level

No data yet.

Markets they want to trade

No data yet.

Used Deriv before?

No data yet.

Preferred support language

No data yet.

By campaign (utm_campaign)

No data yet.

By ad set (utm_adset)

No data yet.

google form

Deep survey — question by question

Replies–

Matched to a registration (same email)–

No survey replies yet — the form link goes out in every confirmation email.

Latest registrations

When	Name	Level	Market	Source	Status
No registrations yet.

kimi intelligence

Campaign report — animated brief

Generated nightly (~20:45) from live Sheet + GA4 + Meta data by the backend itself — rule-based, never invented.

kimi bridge

Command box — talk to Kimi

No commands yet. Commands queue here and Kimi answers — the bridge watchdog keeps the queue alive automatically, no ops PC needed.

Approval policy stays in force: Kimi reads, drafts and recommends on its own — anything that publishes, spends, or changes budgets comes back to you for an explicit GO first.

pixel wired

Tracking wiring

The Zarful pixel (1280206507581850) fires PageView + CompleteRegistration on the landing page — confirmed receiving events in Events Manager. GA4 G-B5SDLXSWQX is on the same page.

Browser-side tracking shows in Meta Events Manager / GA4; spend & cost numbers arrive here through the nightly metrics feed, so this page never invents numbers.

automation

Reports & data flows

Daily 20:00 digest email→ [email protected]

Daily 21:00 exec reportlocal Kimi Code run

Metrics feed (GA4 + Meta)waiting for first push

Registration Sheet CRMopen sheetv6 unlocks link

Deep-survey formopen form

Telegram communityinvite link

quick links

Ad managers & platforms

Meta Ads Manager — campaigns (act_4178684889039725)open campaigns

Meta Events Manager — Zarful pixel 1280206507581850open pixel

Google Ads — campaigns (customer 544-440-7900)open campaigns

TikTok Ads Manageropen (ad account pending)

GA4 — landing-page analytics (G-B5SDLXSWQX)open GA4

Google Forms — deep-survey questionnaireopen form

Each link opens the live platform in a new tab — sign in with the matching Zarful account (Meta / Google / TikTok). Direct per-campaign deep links land here after the ads build: campaign IDs don't exist yet and everything stays draft until your GO.

go-live gate

Launch checklist

Landing page wired — GA4, endpoint, Telegram, Meta Pixel (events confirmed) ✓
Gmail activated — [email protected] live (Cloudflare MX/SPF) ✓
Meta Ads MCP — stdio connected, ad account act_4178684889039725 ✓
GA4 access — service-account Viewer + Data/Admin APIs ✓
Backend + dashboard auth — v5 live, admin activated ✓
Backend v7 — live: ingest feeds + Kimi command bridge verified end-to-end ✓
Metrics key + feeds — INGEST_KEY set; first GA4/Meta/report push landed 2026-08-08 ✓
End-to-end test — one real registration → Sheet row → email → digest → stats here
Go live — point workshop.zarful.com (Cloudflare DNS) after the operator GO

admin

Team access — invite & manage users

Invite email

Permissions

Viewer sees the dashboard. Admin can also invite, resend and disable users. The invite email lets them activate with their email + a one-time code and choose their own password.

Email	Role	Status	Last login	Actions
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